The User Journey in Bull Run Boost
The User Journey in Bull Run Boost: A Detailed Story
User JourneyLaunching the App: Welcome to Dusty Trails
You tap the Bull Run Boost icon on your phone, and the screen fades to black. A soft banjo tune begins to play, layered with a subtle synth hum—a nod to the game’s Wild West-cyberpunk fusion. The screen brightens, revealing the world of Dusty Trails: a sprawling landscape of golden plains stretching to the horizon, dotted with pixel-art cacti that shimmer with a faint neon glow (green and pink). In the distance, rugged mountains rise, their peaks tinged with a digital haze. To the right, a neon-lit saloon glows with purple and gold lights, its sign flickering: “Saloon Showdown.” To the left, a small wooden ranch sits, its “Rookie Ranch” sign swaying in the breeze. Above, a starry sky twinkles, with occasional streaks of cybernetic comets (animated as glowing blue lines) cutting across. The entire scene is rendered in Phaser’s 2D pixel-art style—crisp, colorful, and nostalgic, with smooth animations that feel lively yet approachable, perfect for engaging users of all ages.
A cartoon cowboy, Sheriff Stax, pops up in the foreground. He’s a pixel-art character with a glowing cybernetic eye, a ten-gallon hat, and a gold sheriff’s badge. His animation is a gentle idle sway, with a speech bubble that bounces as he speaks: “Howdy, Trailblazer! Welcome to Dusty Trails, where you’ll build a cattle empire, test your luck, and learn to win big. Let’s get you started!” The user feels a sense of adventure and curiosity—the environment is inviting, with a mix of rugged charm and futuristic flair that promises both fun and learning.
Purpose: The Wild West-cyberpunk aesthetic sets a unique tone, blending nostalgia with innovation to mirror the game’s goal of teaching traditional finance through modern blockchain. The pixel-art style ensures accessibility (low system requirements) while appealing to gamers with its retro charm. Sheriff Stax’s introduction establishes a friendly guide, making the user feel supported.
Onboarding: Choosing Your Path
Sheriff Stax gestures to two buttons that appear on-screen: “Connect Wallet” (glowing green) and “Explore as Guest” (glowing blue). You choose “Explore as Guest” for now, and a pop-up appears: “Creating your Dusty Trails wallet… Done!” Behind the scenes, the app generates a Solana keypair for you, abstracting the complexity. A notification slides in: “Welcome Bonus: 100 Boost Tokens (BT)!” The BT icon—a blue coin with a bull logo—pops up with a satisfying ding sound, and your balance in the top-right corner updates to “100 BT.”
Sheriff Stax tips his hat: “You’re ready, partner! Head to the Dusty Trails Hub to start your journey.” The screen transitions with a dust-kick animation, as if you’re riding a horse, and you arrive at the Dusty Trails Hub. This is a 2D overview map: a central dirt path splits into three clickable areas—Ranch (a wooden gate with a cow icon), Saloon (neon doors with a card icon), and Learn (a book icon with a glowing quill). A sidebar on the left shows your profile: “Level 1 Trailblazer | 100 BT | 0 BC | 0 TD.” The hub is alive with subtle animations—tumbleweeds roll across the path, a neon sign flickers, and a distant cow moos.
Rules:
Guest mode ensures accessibility—no wallet needed to start, lowering the entry barrier.
The 100 BT welcome bonus gives users immediate resources to engage, teaching the value of starting capital.
The hub’s design (three clear paths) simplifies navigation, ensuring users aren’t overwhelmed.
Purpose: The onboarding process teaches the first financial lesson: starting capital matters. The 100 BT bonus mirrors seed funding in business, encouraging users to think about how to use limited resources wisely. The hub introduces the game’s structure—ranching (business), saloon (risk), learning (education)—setting up the core loop.
First Steps: Building Your Ranch
You tap the Ranch gate, and the screen transitions with a cattle stampede animation—pixel-art cows run across the screen, kicking up dust. You arrive at your Rookie Ranch: a small plot of cracked dirt with a single wooden fence, a “Rookie Ranch” sign, and a tiny barn. The plot is a 5x5 tilemap grid (Phaser-rendered), with each tile outlined in a faint glow. Only one tile is green (usable); the rest are grayed out (locked). A single cow stands in the green tile, munching on sparse grass. The cow’s idle animation is a gentle head bob, with a small “Moo!” bubble appearing occasionally.
Sheriff Stax reappears: “This here’s your Rookie Ranch, Trailblazer! Let’s start by planting a pasture to feed your cow.” A quest pop-up appears: Quest 1: Plant Your First Pasture. Instructions: “Drag seeds to the green tile (Cost: Free, first time only).” You drag a seed icon (a glowing yellow sprite) from a toolbar at the bottom to the green tile. The tile animates—a sprouting effect with green sparkles—and after a 10-second timer (sped up for the tutorial), it transforms into a lush pasture tile. A notification pops up: “Pasture Planted! +50 BT.” Your balance updates to 150 BT.
Sheriff Stax nods: “Good work! That pasture will feed your cow, but she needs daily care. Let’s name her.” A text box appears, and you name your cow “Bessie.” A tooltip slides in: “Feeding costs 20 BT/day but grows your cow for profit. It’s like investing in your business!” You tap a “Feed” button (20 BT), and Bessie’s animation changes—she munches happily, with a small heart above her head. A 2-day timer starts: “Ready to Milk in 2 Days.”
Rules:
Pasture tiles cost 50 BT after the first free one, teaching resource allocation.
Feeding (20 BT/day) is mandatory, or the cow’s yield drops (e.g., 50% less milk), teaching responsibility.
Milk yields 100 BT after 2 days, introducing delayed gratification—a key investing lesson.
Purpose: The first quest teaches resource management (spending BT to grow assets) and delayed gratification (waiting for milk profits). The animations (sprouting, munching) make the process visually rewarding, reinforcing positive behavior.
Expanding the Ranch: Diversifying Revenue
After feeding Bessie, Sheriff Stax introduces the next quest: Quest 2: Diversify Your Herd. “One cow’s a start, but a real rancher needs variety. Let’s add a rodeo bull!” A shop icon appears in the toolbar, showing three cattle types:
Milk Cow: 100 BT, yields 100 BT every 2 days.
Rodeo Bull: 150 BT, competes in events (150–300 BT weekly).
Bull Runner: 200 BT, races for 200 BT or rare 10 BC (weekly).
You have 130 BT left, so you buy a Rodeo Bull (150 BT – 20 BT from feeding = 130 BT spent). Your balance drops to 0 BT. The bull, named “Thunder,” appears on the green tile with Bessie, his animation a proud stomp with a fiery snort. Sheriff Stax explains: “Thunder needs training to compete—50 BT/week. It’s a bigger investment, but the rewards are higher. Choose wisely!” A tooltip adds: “Diversifying revenue streams reduces risk—just like in business.”
You’re out of BT, so Sheriff Stax offers a daily quest: Quest 3: Daily Check-In. “Log in daily to earn 20 BT, partner!” You complete the quest, earning 20 BT, and use it to feed Bessie again (Day 2). After 2 days, Bessie is ready to milk. You tap “Milk,” and a coin shower animation plays—100 BT added, balance now 100 BT. You use 50 BT to train Thunder, starting a 7-day timer for his first rodeo event.
Rules:
Cattle types have different risk/reward profiles: Milk (steady), Rodeo (variable), Bull Runner (high-risk, high-reward).
Training (50 BT/week) is required for Rodeo Bulls, teaching the cost of growth.
Daily check-ins (20 BT) encourage retention, mimicking consistent effort in business.
Purpose: Diversifying cattle teaches portfolio diversification—a core investing principle. The daily quest reinforces consistency, while the risk/reward profiles mirror real-world financial decisions (e.g., bonds vs. stocks).
Unlocking More Land: Staking for Growth
With 50 BT left after training Thunder, Sheriff Stax introduces Quest 4: Expand Your Ranch. “You’re out of space, Trailblazer! Stake 200 BT in a Pasture Pool to unlock a new tile.” A staking button appears, showing: “Stake 200 BT for 7 days, earn 10% boost (220 BT) + 1 new tile.” You don’t have enough BT, so you wait for Thunder’s rodeo event. After 7 days, Thunder competes—an animated rodeo scene plays (Thunder bucks a rider, crowd cheers). You win 200 BT, bringing your balance to 250 BT.
You stake 200 BT in the Pasture Pool, and a 7-day timer starts. Sheriff Stax explains: “Staking is like investing—lock your tokens for a reward. It’s safer than gambling!” After 7 days, you earn 220 BT + 1 new tile. The tilemap expands to 5x6, with the new tile glowing green. You plant a pasture (50 BT) and buy a Bull Runner, “Sprint,” for 200 BT, leaving you with 20 BT.
Rules:
Staking requires 200 BT minimum, with a 7-day lock, teaching the concept of illiquidity for growth.
The 10% boost mirrors real-world staking rewards, introducing DeFi mechanics.
New tiles cost 50 BT to activate, reinforcing resource allocation.
Purpose: Staking teaches investing for growth—locking capital for future gains, a key DeFi lesson. The tilemap expansion mirrors business scaling, showing how reinvesting profits (BT) grows your operation.
Saloon Showdown: Risk vs. Reward
With your ranch growing, Sheriff Stax suggests: “Let’s test your luck at the Saloon!” You return to the hub and tap the Saloon doors. The screen transitions with a swinging-door animation, and you enter the Saloon Showdown: a neon-lit room with a card table, glowing suits (Hearts, Spades, Clubs, Diamonds) on a race track above, and a crowd of pixel-art cowboys cheering. The atmosphere is electric—neon lights flicker, and a synth-banjo tune plays.
A new quest appears: Quest 5: First Bet. “Bet 50 BT on a suit to win big!” The race track shows odds: Hearts (2:1), Spades (3:1), Clubs (4:1), Diamonds (5:1). You bet 20 BT (all you have) on Spades. The race begins—cards are drawn (animated as flipping cards), and Spades advances 7 steps first, winning! You earn 60 BT (3:1 odds), bringing your balance to 60 BT. Sheriff Stax adds: “Nice win! But gambling’s risky. Try staking for steadier gains.” A Stake in Saloon Pool button appears: “Stake 100 BT for 7 days, +10% odds boost.” You don’t have enough BT yet, so you return to the ranch.
Rules:
Bets range from 10–1000 BT, with odds shifting live, teaching probability and risk.
Staking in the Saloon Pool (100 BT, 7-day lock) boosts odds, introducing a safer alternative to betting.
Payouts are capped at 10x, teaching risk limits.
Purpose: The saloon teaches risk vs. reward—betting is thrilling but uncertain, while staking offers steady gains, mirroring gambling vs. investing. The animations (card flips, cheering crowd) make wins feel rewarding, encouraging engagement.
Social Interaction: Building Community
Back at the hub, a new option unlocks at Level 2 (after completing Quest 5): Social. You tap it, and a map of Dusty Trails shows other players’ ranches. You visit “Trailblazer Jane’s Ranch,” a larger plot with 10 cattle and neon fences. A “Trade” button appears: “Trade 100 BT for a Milk Cow.” You don’t have enough BT, so you gift Jane a “Cactus Flower” (free), earning 20 BT as a reward. A tooltip explains: “Community helps you grow—trade and collaborate!”
Rules:
Social unlocks at Level 2, encouraging progression.
Visits are limited to 3/day, preventing spam.
Gifting (free) earns 20 BT, teaching the value of networking.
Purpose: Social features teach collaboration—a key business skill. Trading and gifting mirror real-world networking, showing how relationships drive growth.
Summary of the Journey
This journey takes you from onboarding to building a ranch, diversifying your herd, staking for growth, betting in the saloon, and engaging socially. Each step is purposeful:
Ranching: Teaches resource management, diversification, and delayed gratification.
Saloon: Contrasts gambling (betting) with investing (staking), teaching risk management.
Social: Highlights collaboration and community as growth drivers.
Tokenomics: BT drives gameplay, encouraging smart spending and earning, while staking introduces DeFi concepts.
The animations (sprouting pastures, flipping cards, cheering crowds) keep the experience visually engaging, while Sheriff Stax’s guidance ensures users feel supported. Every mechanic points users toward self-improvement—learning to allocate resources, diversify, manage risk, and collaborate, all while having fun in Dusty Trails.
Updated User Journey with New Ideas
Onboarding
Sign-In/Login:
Web3 Wallet: Connect Solana wallet (e.g., Phantom).
Guest Mode: App generates a custodial wallet (Solana keypair, exportable later).
UX: Phaser animation of a cowboy tipping his hat: “Welcome to Dusty Trails, partner!”
Dusty Trails Hub
Options:
Ranch: “Start Your Herd” – Build and customize your cattle ranch.
Saloon: “Roll the Dice” – Enter the “Horse Race” gambling game.
Learn: “Trailblazer’s Almanac” – Rules, finance tips, blockchain basics.
Social: “Visit a Ranch” – Explore friends’ or top players’ ranches.
UX: A 2D Phaser hub with a ranch gate, saloon doors, book, and a “Trail Map” icon for social visits.
Ranching Journey
Start: A small plot with a “Rookie Ranch” sign and one cow.
First Steps:
Quest: “Raise Your First Cow” – Choose its purpose (milk, rodeo, bull runner), earn 50 BT.
Feed (20 BT), harvest (e.g., 100 BT for milk after 2 days), or train (50 BT for rodeo skills).
Progression: Expand land, diversify cattle, stake BT, burn for upgrades, visit neighbors.
Social: Visit another ranch to trade BT, gift a cow, or challenge their rodeo bull (wager BT).
Saloon Journey
Entry: Neon saloon with a card table.
First Bet: Free 50 BT to wager on “Horse Race.” Tutorial: “Odds shift—bet smart!”
Progression: Bet BT, stake for odds, burn BC for strategy—watch animated races unfold.
Continuous Play
Switching: Hub sidebar toggles Ranch, Saloon, Social.
Community: Join syndicates, vote in DAO, trade in marketplace, visit ranches—all fostering interaction.
Updated Gameplay & Rules
Ranching: Build Your Empire
Objective: Grow a thriving ranch with diverse cattle purposes.
Mechanics:
Cattle Purposes:
Milk Cows: Feed (20 BT/day), milk after 2 days (100 BT), upgrade to “Dairy Queen” (200 BC, +20% yield).
Rodeo Bulls: Train (50 BT/week), compete in rodeo events (win 150-300 BT), upgrade to “Rodeo Star” (300 BC, +30% winnings).
Bull Runners: Breed (100 BT), race in “Bull Runs” (win 200 BT or rare 10 BC), upgrade to “Sprint King” (250 BC, +25% speed).
Staking: Lock BT in Pasture Pools (e.g., 10% boost, 7-day lock) to grow herd faster.
Burning: Burn 500 BT for a “Ranch Expansion” (adds 2 cattle slots).
Social: Visit ranches to trade (e.g., 100 BT for a Milk Cow), gift (boost friendship XP), or challenge (rodeo duel, winner takes 50 BT).
Quests: “Diversify Your Herd” (raise one of each type, earn 100 BT) or “Visit a Neighbor” (earn 20 BT).
Rules:
Max 5 cattle at Level 1, scales with upgrades.
Cattle need care (feed/train) or yield drops—teaches responsibility.
Visiting limited to 3/day (prevents spam).
Learning: “Multiple revenue streams beat one trick pony—diversify!”
Saloon: Horse Race
Objective: Win BT/BC through bets and strategy.
Mechanics:
Race: Four suits race to 7 steps (52-card deck, Phaser draws).
Betting: Wager BT (10-1000), odds shift (e.g., 2:1 to 5:1).
Staking: Lock 100 BT in Saloon Pool for +10% odds (7-day lock, split among winners).
Burning: Burn 10 BC to remove a card (e.g., no 3 of Clubs), tilting odds.
Rules:
Races every 5 mins (or instant for guests).
Max 3 burns/race.
Payouts capped at 10x—teaches risk vs. reward.
Learning: “Gambling’s a rush, but investing (staking) builds wealth.”
Social & Community
Visiting: Enter a friend’s ranch (Phaser loads their layout), trade, or duel.
DAO: BC holders vote on features (e.g., “New cattle type?”).
Modding: Create Phaser mods (e.g., “Flying Cow”), mint as NFTs (50 BC), sell for BT/BC.
Rules: DAO needs 100 BC to vote; mods approved by community.
Updated Tokenomics: Dual-Token System
Boost Tokens (BT) – Core Utility Token
Purpose: Free-to-earn currency for all players.
Earning:
Ranch: Milk (100 BT), rodeo wins (150-300 BT), bull runs (200 BT), quests (20-100 BT).
Saloon: Betting wins (10-1000 BT).
Social: Visiting/gifting (20 BT).
Daily: 20 BT login bonus.
Spending:
Ranch: Cattle (100 BT), feed (20 BT), training (50 BT), staking (100+ BT).
Saloon: Bets (10-1000 BT), staking (100 BT).
Marketplace: Buy mods/items (50-500 BT).
Burning: 500 BT for ranch upgrades, 100 BT for saloon odds tweaks.
Bull Coins (BC) – Premium Token
Purpose: Real-money tied token for investment and governance.
Earning:
Purchase: $1 = 10 BC (Solana payment).
Rare Wins: Bull run top prize (10 BC), Level 20 (50 BC).
Mod Sales: 70% of sale (e.g., 70 BC from 100 BC).
Spending:
Ranch: NFT upgrades (200-300 BC), permanent boosts (e.g., +20% yield, 300 BC).
Saloon: Horse boosts (10 BC), burning (10 BC).
DAO: Staking for votes (100 BC min).
Marketplace: Trade for BT (1 BC = 50 BT in Bull Phase).
Staking: Lock BC in DAO pool (5% BT weekly + voting power).
Interaction
BT-to-BC: Trade in marketplace (dynamic, e.g., 50:1 to 100:1).
BC-to-BT: Redeem at 1:25 (fixed liquidity).
Stampede Cycle:
Bull Phase: BT flows freely, BC rarer.
Bear Phase: BT slows, BC staking/DOA perks rise.
Learning: “BT is cash flow—earn it. BC is capital—grow it.”
Last updated