TAM

Total Addressable Market

Breaking Down TAM for Bull Run Boost

To estimate your TAM, consider:

• Target Audience: Gamers, web3 enthusiasts, and learners interested in business/finance. This includes:

• • Casual gamers (e.g., mobile/web2 gamers transitioning to web3).

  • Web3 users interested in NFTs and DeFi (e.g., NFT collectors, crypto traders).

  • Students and professionals seeking financial education (e.g., young adults learning investing).

• Market Size:

• • Gaming Market: The global gaming market was valued at ~$200 billion in 2023 (Statista), with ~3.2 billion gamers worldwide (Newzoo, 2023). Web3 gaming is a growing subset, projected to reach $65 billion by 2027 (MarketsandMarkets).

  • Web3/NFT Market: The NFT market peaked at $23 billion in 2021 (DappRadar), with millions of users. Many are interested in NFT-based games.

  • Financial Education: The global e-learning market for financial literacy is ~$10 billion (Research and Markets, 2023), with a growing demand for gamified education.

• Overlap: Your TAM lies at the intersection of these markets—users who enjoy gaming, are curious about web3, and want to learn finance. A conservative estimate might be:

• • ~10% of gamers interested in web3 (~320 million).

  • ~20% of NFT users interested in gaming (~5 million).

  • ~5% of financial learners seeking gamified tools (~10 million).

  • Total TAM: ~335 million potential users globally.

Monetization and Revenue Potential

If Bull Run Boost monetizes via in-game purchases (e.g., NFT skins), staking fees, or subscriptions, and each user spends ~$10 annually (a low estimate for freemium games), your TAM revenue could be:

• 335 million users × $10 = ~$3.35 billion. This is a theoretical maximum, assuming full market capture, which is unlikely due to competition and adoption barriers.

Connection to Your Project

From our prior conversations (e.g., April 17, 2025), you’re focused on onboarding non-web3 users into Bull Run Boost through accessible gameplay. Your TAM includes both web3 natives and web2 gamers curious about blockchain, aligning with your strategy of starting with a web2-friendly entry and gradually introducing web3 features like wallets and NFTs.

Practical Use

TAM helps you set realistic goals, attract investors, and prioritize marketing. For Bull Run Boost, focus on a Serviceable Addressable Market (SAM)—a smaller, reachable segment (e.g., English-speaking gamers in web3-friendly regions like the U.S., with ~50 million potential users). This narrows your focus for initial growth on X and other platforms, as discussed previously.